Channels of mkting
Chapter 13 Marketing Channels and Supply Chain Management Principles of Contemporary Marketing Kurtz & Boone.
Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Part 5: Distribution Decisions 13.Marketing Channels and Supply.
distribution decisions
Chapter 13
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Chapter Objectives Marketing Channels and Supply Chain Management CHAPTER 13 1 2 4 7 8 Describe the types of marketing channels and the roles they play.