McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 3: Evaluating a Company’s External Environment Screen.
International Business Strategy 301REN The Strategic Environment Unit: 2 Knowledgecast: 2.
1 ANALYSIS EXTERNAL ANALYSIS INDUSTRY AND COMPETITION) (INDUSTRY AND COMPETITION) Payne (4) “Analysis is the critical starting point of strategic thinking.”
