Persuasion Appeals, Techniques & Examples. Aristotle’s Appeals The three aims of persuasion…
Aristotle’s Three Rhetorical Appeals Examining the Science of Persuasion through Advertising.
Modes of Persuasion Ethos, Pathos, Logos. Ethos(Credibility) Ethos is an argument based on character. The speaker tries to gain the audience’s trust.
Logos: logical appeal; uses facts, based on the validity of the arguments appeals based on reasoning supported with facts, statistics, and other concrete.
Branches of Biology. ‘bios’ - ‘bios’ - life ‘logos’ -
WARM-UP View the commercial: Journal : What makes this a good commercial? Why does it appeal to us? Do you believe.
View the commercial: UE Journal: What makes this a good commercial? Why does it appeal to us? Do you believe.
Objective/Goal Statements Phase 2 Single most important element in a PR process Should state the desired outcomes of your efforts Describe the intended.