Social Judgment Theory-Steadman
Real comm2e ch16
CONSUMER BEHAVIOR
Most Workplaces Face Constant Imperatives for Change
PUBLIC OPINION …AND HOW WE CHANGE IT Please: 1.Grab your paper off of the front table. 2.Choose a slip of paper with your current event presentation date.
Part II: Preparation/Process Chapter 4: Public Opinion Copyright ©2014 by Pearson Education, Inc. All rights reserved.
Chapter Eight Theories of Message Processing. Classic Models of Persuasion: Cognitive Dissonance Theory Developed by Festinger Developed by Festinger.
