Information sources seek by different adopter categories
[5.6] Roger’s Characteristics of Innovation & Consumers Essential idea: Innovations take time to diffuse into a target audience.
12-2 At the heart of a great brand is a great product.
![[5.6] Roger’s Characteristics of Innovation & Consumers Essential idea: Innovations take time to diffuse into a target audience.](https://static.fdocuments.in/doc/330x215/56649edd5503460f94bee58e/56-rogers-characteristics-of-innovation-consumers-essential-idea-innovations.jpg)
