Proceedings of ASBBS Volume 17 Number 1
Marketing Plan Assignment
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Copyright © 2003 Prentice-Hall, Inc. 1-1 Chapter 1 Marketing: Managing Profitable Customer Relationships PowerPoint by Kotler & Armstrong (and modified.
Kotler / Armstrong, Chapter 6 Business buyer behavior includes retailers and wholesalers who buy things with the purpose of making a profit. 1.true 2.false.
Kotler / Armstrong 11e, Chapter 4 Managers today often receive _____ information. 1.too much 2.too little 3.irrelevant 4.both 1 and 3.
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