Marketing Is For Everybody
Business, Sixth Canadian Edition, by Griffin, Ebert, and StarkeCopyright © 2008 Pearson Education Canada CHAPTER 11 Producing Goods and Services.
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Copyright © 2006 Pearson Education Canada Inc. 10-1 Chapter 10 Producing Goods and Services.
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Chapter 12 Customer-Driven Marketing Learning Goals Summarize the ways in which marketing creates utility. Explain the marketing concept and relate how.