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Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ 07458 1 Chapter 8.
Global Strategy Mike W. Peng c h a p t e r 66 Copyright © 2009 Cengage.PowerPoint Presentation by John Bowen, Columbus State Community College All rights.
Unit 2.1 strategic planning and the role of marketing
Chapter 1
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Marketing for Hospitality and Tourism, 3e©2003 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ 07458 Chapter 12 Pricing.
Global Strategy Mike W. Peng c h a p t e r 88 Copyright © 2009 Cengage.PowerPoint Presentation by John Bowen, Columbus State Community College All rights.
