McGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. SURVEYS Chapter 10.
Market research THE TIMES 100. Market research Market research is the process of gathering and interpreting data about customers and competitors within.
IS Management and Evaluation of Alternate IT Architectures Chap. 7 (Plus Extras!)
The survey Broad-based information on a population.