Planning, market intelligence and segmentation and positioning
Global Markets and International Marketing Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 5 5 Part.
Chapter Seventeen Marketing Internationally McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
Global Markets and International Marketing. 5–25–2 Chapter Learning Objectives To understand the nature of global markets and international marketing.
