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McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Global Business and Accounting Chapter 15.
Licensing and franchising - entry strategies - corporate management - Strategic Management - Manu Melwin Joy
Entry strategies - corporate management - Strategic Management - Manu Melwin Joy
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International expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy
Licensing international expansion strategies - corporate level strategies - Strategic management - Manu Melwin Joy
