Kotler02 Tif
Kotler Mm13e Tif 02
How does marketing affect customer value?
JOINT BASE CHARLESTON 628 th AIR BASE WING Kathy Edenborough Small Business Specialist.
2 Developing Marketing Strategies and Plans 1. Phases of Value Creation and Delivery Choosing the value Providing the value Communicating the value.
Delivering marketing strategies
Applied Marketing Strategies