REMIX SUMMIT-Daniel Waisberg, Analytics Advocate, Google
Cross media convergence
1 Management must consider both financial and operational performance measures Measures should be linked with company goals and strategy Financial measures.
Are you leaving ROI on the table?
Social Media ROI
The Social Media Roi Cookbook
MBI Touchpoints as Presented at the 4As Conference
The Social Media ROI Cookbook
Socialroi altimiter group
Social ROI report
Altimeter social roi report
Executive summary sp i