Analyzing a Text and Evaluating Arguments
Everything ’ s an Argument
Ethos: appeal to credibility Ethos is the author’s way of establishing trust with his/her reader How do author’s establish credibility?
A particular way in which authors craft language so as to have an effect on readers. Strategies are means of persuasion, ways of using language to get.
View the commercial: UE Journal: What makes this a good commercial? Why does it appeal to us? Do you believe.
