Retailing
RETAILING
2011.2.15 marketing
Key Concepts. Over 1 million U.S. retailers employ more than 15 million people Retailers account for 11.6 percent of U.S. employment Retailing accounts.
1Chapter 11 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western College Publishing Retailing Prepared by Deborah Baker Texas Christian University.
Lamb, Hair, McDaniel
1Chap. 13 Marketing 7e Lamb Hair McDaniel ©2004 South-Western College Publishing Retailing Prepared by Deborah Baker Texas Christian University Chapter.
Chapter 9 Retailing. Learning objectives 1Discuss the importance of retailing to the economy 2Explain the dimensions by which retailers can be classified.
