MarCom 2.0 for Competitive Advantage. 2 Detlev Bio Schulich School of Business, Marketing professor Research, writing, teaching (Exec, MBA, BBA) Consulting.
Schulich Executive Education Center July 22-24, MarCom Seminar Day 3: MarCom 2.0 for Competitive Advantage © Detlev Zwick, PhD July 24, 2009.
©Zwick Marketing 2.0 for Competitive Advantage. ©Zwick What we will do today Discuss how communication value (through customer value) is generated and.
MP3 / MD740 Strategy & Information Systems Oct. 13, 2004 Databases & the Data Asset, Types of Information Systems, Artificial Intelligence.
An Overview of Leveraged Buyouts Chris Droussiotis, Executive Director Head of the Leverage & Sponsor Group June 2013.
Marketing 2.0 for Competitive Advantage SEEC Workshop Advertising, Media, On-Line Communications June 15, 2011 Detlev Zwick, Ph.D.
