Bmgt 311 chapter_5
Marketing Research
Industry Growth in PAKISTAN
Marketing 441: Research Session Shana Gass, MSLS [email protected] Reference Librarian January 27, 2010 .
Data Collection. What is Data? Data is facts and statistics that are collected together We use data to be able to gather information for reference or.
The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they related.
Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall 5- 1 Basic Marketing Research: Using Microsoft Excel Data Analysis, 3 rd edition Alvin.
Primary and Secondary Data. Secondary Data Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary.
