191 B Week 2 slides
Chapter 3: Strategic CRM
Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides.
+ Welcome to Strategy Games! Kathleen Mercury. + Some call them eurogames, some say designer games, but we’re going to just call them strategy games.
Chapter 3: Strategic CRM. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed: CRM perspectives The components.
Issue 01
