Consumer behaviour
Reference Groups
Chapter 10 Referene Group And Family Reference
referene Group and Family Reference
Module 4
Chapter10referene group-and-family-reference-091011084922-phpapp02
Ch10- Consumers in their Social and cultural settings
Reference Groups 1
Chapter 10 Reference Groups, Family Influences And Social Class MKT348 Dr. Franck Vigneron.
Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das.
