Designing and Managing Services Marketing Management, 13 th ed 13.
Introduction to Services Marketing By Dr Githa Heggde.
13 Designing and Managing Services 1. Copyright © 2012 Pearson Education 13-2 Chapter Questions How do we define and classify services and how do they.
13 Designing and Managing Services 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 13-2 Categories of Service Mix Pure tangible.
APPLIED MARKETING STRATEGIES Lecture 22 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
