International Advertising and Promotion การโฆษณาและส่งเสริมการ ขาย ในตลาดต่างประเทศ McGraw-Hill/Irwin
International Advertising and Promotion 20 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter20
Chap20 International Advertising and Promotion Notes
Global Marketing Communications. Global Attitudes Towards Advertising.
Gillette Launches Mach3 GloballyGlobally. Tourism Australia Uses Global Campaign.
Global Marketing Communications. Top 10 Companies by Ad Spending Outside the U.S. © The McGraw-Hill Companies, Inc., 1998 Irwin/McGraw-Hill Slide 20-1.
