Global Marketing Management, 5e Chapter 10Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 10 Global Product Policy Decisions I: Developing New Products.
Chapter 6 Copyright (c) John Wiley & Sons, Inc. 1 Global Marketing Management, 4e Chapter 6 Global Marketing Research.
Global Marketing Management, 5e Chapter 1Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 1 Globalization Imperative.
Chapter 18Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 18 Planning, Organization, and Control of Global Marketing.
Global Marketing Management, 5e Chapter 14Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 14 Sales and Cross-cultural Management.
Chapter 19Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 19 Global Marketing and the Internet.
Chapter 3Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 3 Financial Environment.
Chapter 13Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 13 Global Pricing.
Global Marketingg Management
11 - 1 Chapter Learning Objectives How global marketing management differs from international marketing management The increasing importance of international.
Chapter 11Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 11 Global Product Policy Decisions I: Developing New Products.
Global Marketing Management, 5e Chapter 18Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 18 Marketing Strategies for Emerging Markets.