Segmantation chap07im
PP 07 Segmentation
Segmenting
©2003 South-Western Chapter 6 Version 3e1 chapter Segmenting and Targeting Markets 6 6 Prepared by Deborah Baker Texas Christian University.
7-1 Chapter 7 Segmentation, Targeting, and Positioning.
1Chapter 7 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Segmenting and Targeting Markets Prepared by Deborah Baker Texas Christian.
Chapter 4 Segmenting and targeting markets. Learning objectives 1Describe the characteristics of markets and market segments 2Explain the importance of.
