International Advertising and Promotion การโฆษณาและส่งเสริมการ ขาย ในตลาดต่างประเทศ McGraw-Hill/Irwin
International Advertising and Promotion 20 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 15 Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights reserved.Chapter 15 | Slide 2 Advertising Standardization Advertising.
Chapter Twelve Managing Global Advertising. Copyright © Houghton Mifflin Company. All rights reserved.12 - 2 Figure 12.1: Global Advertising.
15 Managing Global Advertising. Learning Objectives List both the advantages and the special requirements of standardized campaigns. Define the global.
