7-1 Chapter 7 PRINCIPLES OF MARKETING Market Segmentation, Targeting, and Positioning for Competitive Advantage.
Creating a geodemographic system and more: OAC and the way forward Dr Dan Vickers Social and Spatial Inequalities Group, Department of Geography, University.
Copyright 1999 Prentice Hall 7-1 Chapter 7 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Market Segmentation, Targeting, and.
