Kelly Hecht, Emmett Corboy, Maria Tagle. IMC Objectives & Strategies 18 Positioning & Campaign Theme 19 Creative Recommendations 20 Objectives for Advertising.
“Suspense, laughter, violence, hope, heart, nudity, sex, happy endings. Mainly happy endings.” Griffin Mill (in Robert Altman’s The Player, on what a movie.
Cinematic Persuasion “Suspense, laughter, violence, hope, heart, nudity, sex, happy endings. Mainly happy endings.” Griffin Mill (in Robert Altman’s The.
Cinematic Persuasion
