HISTORICAL BACKGROUND & LACOSTE BUSINESS UPDATE. Davis Cup, 1927 RENÉ LACOSTE: A TENNIS CHAMPION René Lacoste (1904 - 1996) entered the legend of tennis.
René Lacoste (02.07.1904 - 12.10.1996) French tennis player Wimbledon winner in1925,1928 French Open 1925,1927,1929 U.S. Open 1926, 1927 Imaginative.
16 Questions. Remember Remember the Fifth of November, And give me the name of the blanked out member.
Lesson Objectives To know and understand the importance of branding. To understand how branding can be used to make a product different from its competitors.