An Introduction to Franchising and its Importance for Entrepreneurs and Small and Medium-Sized Industries by Tan Tee Jim, S.C. Senior Partner, Head, IP.
An Introduction to Franchising by Rahul Jain. Growth of Franchising Singer Sewing Machine – first franchise (mid- 19 th century) Automobile (e.g.
Franchising
CHAPTER 2 FRANCHISING. Brief Outline What is franchising? Types of franchising Why franchise? Why is franchising important to SMEs? Considerations.
Franchising. Definition: A form of business organization in which a firm, which already has a successful product or service (the franchisor) enters into.
