Targeting Attractive Market Segments Chapter 7 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
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priciples of marketing
Sales & Marketing Session 3 Kay Geronikos (Business & Finance Faculty) Business Studies Teacher.
Topic 10 Communicating customer value. Objectives Introducing various promotion mix tools Examining the rapidly changing communication environment and.
Sales & Marketing Session 3
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Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy.
