Chapter 13
Integrated Marketing Communication - Effective tool for Promotion
CHAPTER 14-Communication Strat
Advt Mdl II
Standardisation versus adaptation
The promotion mix
2011.14 marketing principles
Module 8 the promotional mix
Module 5 integrated marketing communication strategy
Turn Your Company Outside-In! A paper on cell structure design, part II (BetaCodex09)
BetaCodex09 - Turn Your Company Outside-In! (Part 2)
Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing.
