6 chapter Student Version SUPPLEMENTING THE CHOSEN COMPETITIVE STRATEGY— OTHER IMPORTANT STRATEGY CHOICES McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill.
EVALUATING CO. RESOURCES & COMPETITIVE CAPABILITIES EVALUATING COMPANY RESOURCES & COMPETITIVE CAPABILITIES 4 Understand what really makes a company ‘tick’.
6 internal environment scanning
Chap 4
Student Version. 4-2 Evaluating a Firm’s Internal Situation Question 1 How well is the firm’s strategy working? Question 2 What are the firm’s competitively.
Student Version. 6-2 Choosing Strategy Actions that Complement a Firm’s Competitive Approach Decisions regarding the firm’s operating scope and how to.
STRATEGIC MANAGEMENT. The Dynamics of Strategic Planning Strategy Strategy –large-scale action plan that sets the direction for an organization Strategic.
