Keller SBM3 01
Brand Management, Chapter 1, Kevin Lane Keller
Purchasing decisions
1. Brand Intro__25-07-2012
Brands Brands by Sveinn Eldon 2009. The Trademark Branding was orginally an invention needed as mass production and the mass market developed The.
CHAPTER 1: BRANDS & BRAND MANAGEMENT
Brand and Brand Management
ch-1 brand
