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Pricing: Understanding and Capturing Customer Value
Task 3 Setting Strategic Objectives
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Module 6 pricing products
IT and Supply Chain Management IS6006 – second term.
Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright ©2014 by Pearson Education, Inc. All rights reserved.
Chapter 10 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Ten Pricing: Understanding and Capturing Customer Value.
