Motivation and Values04
MKT201 - Week 5 Motivation and Values (Ch. 4). Motivation: Introduction What are the forces that drive people to buy and use products (or Not to buy/use)?
Cultural Influences on Consumer Behavior. Other Aspects of Culture Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This.
MKT201 - Week 5
Chapter 4 Motivation and Global Values 4-1 CONSUMER BEHAVIOR, 10e Michael R. Solomon.
Design Portfolio
