Promotional Concepts & Strategies 17.1 Promotional Mix 17.2 Types of Promotion.
Promotional Mix Promotion LAP 1. Objectives A.Describe the elements of the promotional mix. B.Explain factors affecting the selection of a promotional.
1 PROMOTION Written by: Krystin Glover Georgia CTAE Resource Network 2010.
1 PROMOTION. 2 Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion.
