Target Marketing Process: Linking Customer Needs to Marketing Action.
Chapter 1 Consumers Rule CONSUMER BEHAVIOR, 8e Michael Solomon.
©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition8-0 Chapter 8 Sharpening The Focus: Target Marketing Strategies and Customer Relationship.
7-1 Ch. 7 Target Marketing Strategy: Selecting and Entering a Market Market fragmentation: –The creation of many consumer groups due to the diversity.
