14 Assessing and Analyzing Markets International Business by Ball, McCulloch, Frantz, Geringer, and Minor McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill.
Assessing and Analyzing Markets McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter.
Marketing – Segmentation. Marketing plan review Executive summary Executive summary Situation analysis Situation analysis External analysis External analysis.
Global Market Opportunity Assessment
