Team 6 emily kelsey_tyler_qori_justin
Content is king, amplification is queen feb 2013
Social Media: From Push to Pull, Building an Entertainment Brand Online (MIPTV 2010)
TM Commerce Solutions for Content Providers Selling Your Digital Content with Javien February 2005.
In Research & Insight we look at what, why and when people watch TV and provide audience insight to help our commissioning teams and schedulers understand.
1 Mobile Commerce @ Macys Martine Reardon, Chief Marketing Officer January 15, 2013.
Brand promise 3
Twitter
Channel 4 market audience research
CU-Workshop
LEE SIEFKEN MARKETING & SALES DIRECTOR - TRAVEL, TOURISM & ENTERTAINMENT
Branding and Entertainment Price Decisions 2 Chapter Objectives Explain entertainment brand identity, brand marks, and trademarks. Identify brand strategies.
