The Creative Side Of Advertising
Icm Bmw Final
Chap05 The Communication Process
17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
10-1 MARKETING MANAGEMENT Managing Mass Communications.
16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
Communication If the truth isn’t tellable, fix it so it is. –John E. Powers If the truth isn’t tellable, fix it so it is. –John E. Powers.
