Lecture 1
Personal Selling
Chapter18
Portable hd sellsheet
Personal Selling 18 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Personal Selling © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Personal Selling. How cost effective is each alternative? How effective is each alternative in carrying out the needed exchange? What are the alternative.
