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Chapter Objectives Relationship Marketing and Customer Relationship Management (CRM) CHAPTER 10 1 2 4 7 8 Contrast transaction- based marketing with relationship-based.
Copyright 2009, Prentice-Hall, Inc.18-1 A Framework for Marketing Management Chapter 18 Managing Marketing in the Global Economy.
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22 Managing a Holistic Marketing Organization for the Long Run 1.
Managing a Holistic Marketing Organization Marketing Management, 13 th ed 22.
