Service Design Thinking - How to successfully innovate beyond buzzwords
This is Service Design Thinking @ UXCamp CPH 4-2014
Service Logic – a new Dominant Logic for Social Customer Relationship Marketing
8948625 Business Model Exploration
Evert Gummesson. Many-to-many marketing
Science Direct Marketing Leadership Role
Strategic management
The End of Best in Market
Di Nauta P., Polese F., Saviano M., Complexity and decision making. Implications for marketing
Myopia of Marketing Methods
1322056620678.pdf
Designing for the liminal
