9 Global Market Entry Strategies. Learning Objectives Differentiate among market entry options—indirect exporting, direct exporting, licensing, franchising,
Chapter Nine Global Market Entry Strategies. Copyright © Houghton Mifflin Company. All rights reserved.Chapter 9 | Slide 2 Foreign Market Entry Modes.
Global Market Entry Strategies. Copyright © Houghton Mifflin Company. All rights reserved. 9-2 Discussion Outline Exporting as an entry strategy Exporting.
