ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, PERSONAL SELLING, AND DIRECT MARKETING
Chapter 18 Notes
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Kotler16 Basic
Personal Selling and Direct Marketing Chapter 16.
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Advertising, Sales Promotion, Public Relations, Direct Marketing, Personal Selling,
Integrated Marketing Communication: Personal Selling and Direct Marketing Chapter 13.
Direct Marketing Chapter 18 Creating Direct Mail Packages.
Copyright © 2005 Pearson Education Canada Inc. Personal Selling and Direct Marketing Chapter 17 Powerpoint slides Extendit! version Instructor name Course.
