Brand Positioning Pertemuan 9 Mata kuliah: J0802 - Produk dan Merk Tahun: 2010.
Crafting the Brand Positioning Marketing Management, 13 th ed 10.
Copyright 2009, Prentice-Hall, Inc.9-1 A Framework for Marketing Management Chapter 9 Crafting the Brand Positioning and Dealing with Competition.
Crafting the Brand Positioning Marketing Management, 13 th ed 11.
