Media Planning and Buying, Creativity side of Advertising and Copywriting
MM platform overview enterprise
Specific Media TVAS Breakfast Event - Nielsen section
Insight Address: Cross-Platform Measurement: The Current State & Future Opportunities
Foyle international
Chapter no : 4 How Advertising work How advertising works as communication? Advertising first of all, a form of communication. In a sense, it is a message.
Prentice Hall, © 200912-1 The Creative Side and Message Strategy Part 4: Principles: Creativity and Breakthrough Advertising Chapter 12.
