Chapter 4 Online Consumer Behavior, Market Research, and Advertisement.
Chapter 12 Congress. House and Senate: Differences in Representation Bicameral system: two chambers –Result of the Connecticut Compromise –Each state.
1 Prentice Hall Chapter 4 Consumer Behavior, Customer Service, and Advertising.
1 Chapter 9 Customer Relationship Management. 2 Consumer Decision Making Process 5 phases of the generic purchase decision model: 1. need identification.
Chapter 4 Consumer Behavior, Market Research. Electronic Commerce 2 Learning Objectives 1.Describe the factors that influence consumer behavior online.
Chapter 4 Market Research and Advertisement. Independent (or uncontrollable) variables Intervening or moderating variables INFLUENTI AL Dependent variables.
E-marketing
ENTREPRENEURSHIP CHAPTER 2 ENTREPRENEUR Prof.Dr.Huseyin ARASLI 2015.
Curtis M. Knudsen 1 , Steve L. Schroder 2 , Mark V. Johnston 3 , Todd N. Pearsons 2 ,
Entrepreneurship Society
