IMC_final
© The McGraw-Hill Companies, Inc., 2002 All Rights Reserved.
McGraw-Hill/Irwin © The McGraw-Hill Companies, Inc., 2002 All Rights Reserved. 16-1 Chapter Fourteen Promotion & Pricing Strategies.
Marketing 14 Integrated Marketing Communication. 14.1 Integrated Marketing Communications -- 14 n Goal of promotion n Promo mix n Objectives and budgets.
U SING E FFECTIVE PROMOTIONAL TECHNIQUE WEEK 13. Marketing Mix M ARKETING M IX Product Price P ROMOTION Place Customer Solution Customer Cost Communication.
