Research Process (with a focus on Problem Formulation) Jeremy Kees, Ph.D.
The Research Process and Problem Formulation. Justify the Need for Marketing Research Four Considerations: – Potential usefulness of the results – Management.
Marketing Research: Overview Jeremy Kees, Ph.D..
Problem Formulation: Problem Statements and Research Objectives Jeremy Kees, Ph.D.
Introduction to Research Design and Exploratory Research Jeremy Kees, Ph.D.
