Retailing Management 8e© The McGraw-Hill Companies, All rights reserved. 4 - 1 CHAPTER 2CHAPTER 1 CHAPTER 4 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
Consumer Buying Behavior. Stages in the Buying Process ßNeed recognition ßInformation search ßEvaluation ßChoice ßVisit ßLoyalty.
